How to Target Customers in a Cookie-Less World
June 17 2021 - 8:00am - 10:30am
The cookie apocalypse is here and now is the time for marketers, agencies, businesses and publishers to take action and ensure your knowledge and targeting strategies are up to date as we enter the new world of data privacy.
If you want to understand the targeting implications from the phasing out of third-party cookies and the iOS operating system changes, then this is the event for you. We’ll be hearing about the latest approaches, tools and tactics that will give you the customer targeting you need.
Our speakers will inform and educate from both sides of the table on the current updates from this evolving space, share how they have pivoted their spend and strategy and talk about what the future holds. Whether you are running a huge ad spend or managing a small campaign, these insights will help you to optimise your efficiencies and ad spend.
8am – 10:30am, Thursday 17 June 2021
The Grove, Level 32, 480 Queen Street, Brisbane, 4000
– The opportunity to network with attendees (8:00 – 8:30am)
– Tea, coffee and a light snack will be served during the networking time
– The audience will sit (theatre style) to listen to the presentations
– We will have four speakers each presenting for 20 minutes
– We will hold a panel Q&A (including audience questions) at the end
– All attendees will automatically enter our business card draw on the day to have a chance to win great prizes.
Manesh Ram, Digital Marketing Strategist – Milk Agency
Manesh will breakdown the Cookie Apocalypse; what has happened, where we are and where we are headed. He will give his tips to how marketers, businesses and agencies how to adapt and adjust their strategies to continue to drive growth and scale.
Catherine Spalding, Marketing Manager – Smith’s Lawyers
Catherine will share how she has turned the Cookie Apocalypse into an opportunity for Smith’s Lawyers and provide insights of how she has been able to gain leverage and maintain competitiveness with first-party cookie strategies and creative ad optimisation tactics. She will also give her tips for how small businesses can further safeguard and prepare themselves for the further implications and updates to come.
Luke Chapman, Digital Marketing Officer, QUTeX – Queensland University of Technology
Luke will breakdown how he has navigated the recent changes and the opportunities that he has turned to across Facebook, LinkedIn and beyond. He will share his top-of-the-funnel approach, how he looks to target customers and why diversification is key.
Kevin Nugegoda, Solution Architect – The Lumery (From Melbourne to be Zoom’d in)
Kevin will discuss the customer identity lifecycle and how the recent cookie changes have impacted the integrity of digital identification. He will deep dive into key core future growth functions such as how Optimisation & Personalisation strategies will have to adapt to the new normal of persistently anonymous visitors or those using ‘fake email’ login providers such as ‘Sign in with Apple’.