Compare Broadband’s purpose is to provide Australians with an easy way to find the best NBN plan that suits thier needs and usage. Internet plans are complex and confuse many consumers who then can’t make an informed decision on which telco or plan to sign up with.
Compare Broadband has fierce competitors with big household comparison brands and also the telcos themselves. Being a competitive market, investing in online visibility SEO efforts while optimising SEM was key to driving site visitors and lead through the online funnel.
Lastly, compare broadband had a great opportunity to optimise technical and onsite SEO efforts to aid efficiencies through owned and earned media.