After a initial Discovery phase which included site visits and numerous stakeholder meetings, Axiom developed a wayfinding strategy that would meet the client’s vision and satisfy strict Rottnest Island guidelines. The strategy defined the signage hierarchy and locations as well as conceptual designs as part of the approval process.
The final design of the signage took cues from the location, Discovery’s brand guidelines, as well as the materials and finishes being adopted for the architecture and infrastructure. After several design reviews, a decision to incorporate concrete, steel and millboard into the design not only allowed the signs to fit harmoniously within the site – it also meant a large part of the signs could be fabricated on-site using materials and contractors already on the island, reducing turnaround times and costs.
The full scope of the project has required the management of tendering, prototyping, fabrication, and installation. Axiom also co-ordinated with Discovery Parks’ head office in Adelaide to manage the fabrication and installation of additional identification and statutory signage.