he power of reviews (see what we just did there?) is abundantly clear. By now, the majority of brands and retailers recognize the value of this content – and have started to collect and display reviews. Those that do are rewarded with more traffic, more conversion and sales, and a load of insights to improve products and customer experiences.
But one of the most common questions we get is, “How many reviews do I need?”
The easy answer is, as many as possible. Think of reviews like cookies or cat videos. You can never have too many!